Who would be your audience for your media product?

My audience would generally be female and of a younger age, because I have found that many people in the older generation either don't keep up with pop music or they just aren't interested as they prefer music from their generation. Another reason why older people aren't as interested in pop music is that some times the magazines are not about the music but the artists and the things they do and this is included in my magazine such as Rihanna's best outfits and this may cause them to dislike my magazine because it features things they are not interested in or comfortable with.

However the older generation could be a part of my audience.  This is like the Penumbra effect, the sun is like the minute unexpected audience that magazine producers do not expect to see, and the moon represents the typical audience that producers expect to see.