Readership VS Circulation

Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). whereas Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.

Music Magazines Past and Present

The first ever issue of Billboard in 1896

billboard magazine present day



Binary Opposition

Definition: Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another.

here are some examples in the media industry-

Pop

• melody
• 'good' singing
• clean living
• Desexualised - love not sex
• Non-Political
• Not necessary to play your own instruments or write your own songs
• 'contrived' - fake/put together
• Happy
• Generally good looking

Rock

• Volume
• Good singing is less important
• Drugs and alcohol
• Sexual
• Political
• it is a must to play your own instruments and write your own songs
• 'authentic'
• Angry
• not necessary to be 'good looking'

These are just some ideas that we as a class brainstormed and they do not apply to all songs in each genre. This helps me to understand what my magazine should look like and what type of people it will focus on. it also tells me what my magazine should include.

Different Types Of Research

Research

to enable to me to create a magazine I will need to establish a target audience. To do this I will need to carry out some research.

Qualitative research: is characterised by its aims, which relate to understanding some aspect of social life, and its methods which (in general) generate words, rather the numbers, as data for analysis.

Quantitative research: Is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. to get reliable statistical results, its important to survey people in fairly large numbers and to make sure they are a representative sample of your target audience.

Primary research: is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion.

secondary research: (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments

Pop Music Mood Board