Research
to enable to me to create a magazine I will need to establish a target audience. To do this I will need to carry out some research.
Qualitative research: is characterised by its aims, which relate to understanding some aspect of social life, and its methods which (in general) generate words, rather the numbers, as data for analysis.
Quantitative research: Is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. to get reliable statistical results, its important to survey people in fairly large numbers and to make sure they are a representative sample of your target audience.
Primary research: is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion.
secondary research: (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments
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